SS25

AC Milan x Off-White x Puma
Season SS25
Puma Football

Welcome To Dreamland

Credits

Graphic Design: Dario Utichi, Chris Austin
Off-White Team: Pietro Mazza, Giulio Arnaldi, Ariel Mojetta
Apparel Design: Jacob Bennett
Product Manager: Alonso Sanchez, Gabriel Bazolla, Carlotta Rinero
Developer: Fany Vu

SS25

Christian Pulisic // Chasing Dreams
Season SS25
Puma Football

Spring Summer 2025 collection for Christian Pulisic focused on chasing dreams, inspirng the next generation of talent to work hard and follow their passion.

We took a galactic approach incorporating neon colour pops, typographic call outs from Christian himself and signed, sealed, delivered graphic elements including CP’s signature across the range.

The apparel range also compliments Pulisic’s signature Ultra book for the season to create a full holistic collection.

Credits

Graphic Design: Dario Utichi
Apparel Design: Vera Kairanneva
Product Manager: Kamrom Crow
Developer: Roger Nguyen, Gary Ngo
Footwear Designer: Alex Engel

SS25

AC Milan • 125 Years
Anniversay Jersey
Season SS25
Puma Football

Celebrating 125 years of (AC) Milan Football and Cricket Club. We took inspiration from the founding fathers of the club as well as its rich history. Reintroducing the clubs first ever crest, as well a clean and sophiscated retro details throughout the outfit.

All details on the shirt were voted by fans via socios, giving them the opportunity to create their perfect jersey.

In addition, we created a numbered replica version of the jersey in full jacquard knit fabric, these are limited edition of 1899 pieces.

Credits

Graphic Design: Dario Utichi, Chris Austin
Apparel Design: Rob Renton
Product Manager: Alonso Sanchez, Gabriel Bazolla
Developer: Hina Ngyuen

SS25

Senegal 2025
Concept Narative Design
Home Jersey
Season SS25
Puma Football

Land of Teranga

Senegal Home and Away outfits for the reigning Men’s AFCON champions title defense.

The home jersey is inspired by the spirit of Teranga; A Senegalesse way of life which is characterised by the people’s generosity, hospitality and warmth.

The pattern is inspired by communities of fishermen and the unique ways in which they decorate their boats as a way to be recognisable when out at sea.

The away jersey is inspired by the federations nickname ‘The Teranga Lions’ with illustration and design language carefully crafted by Lisa Herr.

Credits

Home Graphic Design: Dario Utichi
Away Graphic Design: Lisa Herr
Apparel Design: Vera Kairanneva, Rob Renton
Product Manager: Yannick Maspimby, Nicole Müller
Developer: Clare Le

AWAY

ALL DAY HK
Handmade Photo Zine
2017

Hong Kong

Whilst living in Hong Kong I was constantly amazed by the city and it’s culture. Every day I would find something to photograph or inspire me.

This ended up in collecting these photos into an open ended zine project, All Day HK, as a way to catalog my day to day experiences during this time.

AW24

ULTRA Apparel Pack
Season AW24
Puma Football

To coinside with the release of the Puma Ultra boot, we created a complimentary apparel pack which takes inspiration from the shoe.

The graphic direction focuses on the colours, materials and construction of the boot to create a fully cohesive and holistic collection.

Credits

Graphic Design: Dario Utichi
Apparel Design: Mia Thompson
Product Manager: Kamrom Crow, Martin Schnappauf
Developer: Roger Nguyen, Fay Pham

AW24

AC Milan
Concept Narative Design
Home Jersey & Leisurewear
Season 24/25
Puma Football

Made with Milanismo Part 1

To celebrate the 125 anniversay season we dug into the genertional traditions and bloodlines that are woven into Milan’s history and the famous red and black stripes.

Becoming a Rossoneri means being part of a social club, an istitution and most improtantly, an heirloom.

We incorportated numerous details into the shirt such as Milanismo DNA into the stripes and ‘Social CLub Institution’ sign off, as well as white trim details as an homage to iconic jerseys of the past.

Credits

Graphic Design: Dario Utichi, Chris Austin
Apparel Design: Dayle Rushton, Rob Renton
Product Manager: Grabriel Bozzola
Developer: Hina Nguyen

AW24

AC Milan
Concept Narative Design
Away Jersey
Season 24/25
Puma Football

Made with Milanismo Part 2

For the second jersey of this season, we once again looked at the archive for inspiration.

We leant into the foundations of the club as the Milan Football and Cricket Club. Using simple details from cricket apparel and culture and marrying these with the sophistication, heritage and icon of the classic white away jersey to create a future classic.

Credits

Graphic Design: Dario Utichi, Chris Austin
Apparel Design: Dayle Rushton, Rob Renton
Product Manager: Grabriel Bozzola
Developer: Hina Nguyen

AW24

AC Milan
Concept Narative Design
Third Jersey
Season 24/25
Puma Football

Made with Milanismo Part 3

Taking cues from Milanese youth, and Milanismo spirit, the soft colour pallete and pastel pink and green are directly inspired from Paninaro street culture of Milan in the 80s and 90s.

Whilst the monochrome silicon crest takes influence from more recent Milanese fashion brands to create a fresh and unique new take on the ACM third jersey.

Credits

Graphic Design: Dario Utichi, Chris Austin
Apparel Design: Dayle Rushton, Rob Renton
Product Manager: Grabriel Bozzola
Developer: Hina Nguyen